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What’s New?

American PHOTO Magazine

Editor's Choice 2007 - An annual guide to photography's best new products.

by American PHOTO Staff

 

The online auction phenomenon has created an explosion of tabletop product photography systems. Many of these all-in-one solutions -- lighting hardware plus backdrop -- often resort to cheap fixtures mounted on flimsy telescoping or goose-neck arms that tend to break. The simpler backdrop-only systems, while small enough to be considered truly portable, often have no carrying cases, so they really aren't. Of these, we've encountered backgrounds that are easily scratched, or even cracked, or that have sweep surfaces which yellow prematurely.

 

The Sharpics D-Flector product photography system seems to have been conceived with more attention to both convenience and functionality. Essentially a background built into an oversized attache case, it features a top-mounted handle and non-skid feet, and is available in three sizes ranging from 18 to 30 inches wide. Open the case and, if you're shooting by available light, you're ready to go. There's nothing to unpack, thread together, or plug in.

 

The D-Flector's durable white seamless background material, which is designed to be smudge-resistant and easy to clean, is coated with a light-reflecting substance similar to what's used on projection screens. This extra reflectance creates a lighter background than you can get with white seamless paper or even backlit plexiglass. The result is that your subject has a clean, silhouetted appearance ideal for eBay or other marketing venues.  July/August 2007

 

Small Business Opportunities - Start Your Own Business

 

PRODUCT OF THE YEAR!

 

STRIKE IT RICH - Great product to jump start your business.

It is effortless to set up, convenient to carry, resembling a briefcase and easy to store. It can be used on any tabletop or desk. Open the D-Flector, put the object to be photographed on the reflective material, set up a digital camera on a monopod and check the settings. Make sure to shoot the item at a 30-degree angle. Aim and take the picture. The state of the art reflective background and flash create a bright white background. Objects appear to be floating on air. Other white materials leave a grayish tone.

Product photography is providing new opportunities to all digital camera users. The possibilities are endless. It is now easy to take pictures of favorite heirlooms, or other items for scrapbooking, appraisals, interior decorating, online auctions, inventory, estate planning, e-commerce, publication or promotional materials...More >  Winter 2007

   

Shutterbug Magazine

 

Product Photographs Made Easier

The Sharpics D-Flector is a unique reflective background that activates when photographed with flash.  The results is a picture with a clean white background with the object appearing to be floating on air.  Used with these fluorescent lights, the D-Flector is a literal "background in a briefcase" that is perfect for professional photographers, web designers, or anybody who want to document inventory or personal processions.  It's also ideal for making photographs when selling items on eBay.  October 2005

   
 

HOW Magazine

 

HOW Magazine

Get Your Whites Whiter

Get the gray out of tabletop product shots with the D-Flector, a portable studio for product photography.  The D-Flector provides a 24-inch-by-35-inch seamless backdrop that closes into a manageable 25-inch-by-18-inch briefcase.  The highly reflective white background is reinforced with a polymer substrate that's activated with a strobe or flash, preventing the grayish cast in most white backgrounds.  When you're finished shooting for a client project, use the $129.99 D-Flector (Model DF-240) to give your eBay auctions a professional flair. August 2005

   
 

Picture Magazine

 

Picture Magazine

D-FLECTOR

 

Here's a very cool product that will help amateurs shoot like pros, and will help pros save a lot of time when they need a perfect object photograph, fast.  The D-Flector, a portable studio for product photography provides a seamless reflective background for your images, and lights up perfectly even with on camera flash.  When you've taken your shot, it folds up like a portfolio in 2 seconds.  Sturdy, easy to use and available now in a 25 x 18 x 2" package, other sizes should be available this summer.  Check out the D-Flector at www.sharpics.com - it's a terrific little invention. July/August 2005

   
 

Photo Techniques

 

Photo Techniques Magazine

D-Flector Portable Studio

Sharpics created what may prove to be a necessity for product photographers: a hard case that opens up to reveal an interior made of reflective white material. Place an object on it and take your picture (especially with a flash); it’s easy to get clean white backgrounds, and to transport them with you. July/August 2005

   
 

Digital Photographer Magazine

SHARPICS Making Pictures Unforgettable

Digital Photographer Magazine

PORTABLE STUDIO

Take more professional-looking photos every time with D-Flector, a new portable studio from Sharpics. Resembling a briefcase, it opens up to reveal a seamless white background that can be used on a tabletop or desk. This reflective background, along with your camera's flash, can create a true white background so your photos will appear to be floating on air.  July 2005

   
 

Popular Photography & Imaging

 

Popular Photography & Imaging Magazine

CLEAN SWEEP

Getting a clean, seamless white background in product photography is much more difficult than it seems. Especially if you don't own fancy studio lights. Thankfully, the D-Flector from Sharpics ($130 direct), makes it easy. Closed, it looks like a large briefcase. But open, it becomes a seamless background about 24 inches wide and 18 inches deep, large enough for medium and small sized products.  The background material is made of tough, extremely reflective plastic. We were able to make pleasing product shots using only an electronic viewfinder camera and its built-in flash. What more could an eBay power seller ask for?  July 2005

   
 

Petersen's Photographic Magazine

 

Petersen's Photographic Magazine

SMART, SIMPLE & EFFECTIVE

You gotta love its simplicity! The D-Flector from Sharpics is one of those unique products with an uncommon combination of functionality, clean design, and affordability. Essentially a white seamless background inside an attractive hardwood portfolio case, the easy-to-carry D-Flector is ideal for shooting small objects. Simply place the case on a table or desk, open it up, position your subject on the 24x35" background, and shoot away. Besides the D-Flector, all you really need to create great product photos is your camera, a flash unit and a tripod or other form of camera support.

 

The seamless background is made of a highly-reflective easy-to-clean material that "activates" when photographed with a flash or studio strobe, resulting in a bright white appearance. This "portable studio" retails for only $129 (a good price for the outer case itself), and features four non-skid feet, chrome-plated latches, and a sturdy lid support that locks into place at a precise 90° angle. The background material is reinforced with a polymer substrate for added durability. July 2005

   
 

Studio Photography & Design

 

Studio Photography & Design Magazine

INNOVATIONS

 

What's hot in the marketplace

By Lauren Lochetto

 

SHARPICS unfolded the D-Flector Portable Studio, a carrying case that opens up into a seamless background stand with a camera flash or strobe-light-activated reflective surface. The background, designed to make objects appear as if they are floating on air, is durable, easy to clean, and 24— wide x 35—. June 2005

   
 

Professional Photographer

 

Professional Photography Magazine

PRO REVIEW: Sharpics D-Flector


Desktop studio makes product photography portable, easy
By Joan T. Sherwood

 

Product photography can be a teeth-grinding, painstaking process. The D-Flector from Sharpics makes it so quick and easy it's scary.

 

The D-Flector is a reflective white background that folds (no crease) neatly into a lightweight wooden case. Open the case, lock the supports (simple hinges), and you've got a seamless background desktop studio. The photographic area is 24x35 inches and the outside dimensions of the case are 25x18x2 inches. It's so lightweight that I easily toted the case, along with everything else I usually carry to work, onto the train and for a one-mile walk from the station to my home. Sharpics says the photographic surface is easy to clean with a damp cloth, but I didn't get it dirty enough to test that claim. It certainly looks and feels robust.  May 2005  Read the full review >>